diff --git a/packages/cli/src/utils/banner.js b/packages/cli/src/utils/banner.js
index 9d0968904c..a9e5237fa2 100644
--- a/packages/cli/src/utils/banner.js
+++ b/packages/cli/src/utils/banner.js
@@ -20,7 +20,8 @@ export function showBanner (nuxt, showMemoryUsage = true) {
   const messageLines = []
 
   // Name and version
-  titleLines.push(`${chalk.green.bold('Nuxt.js')} ${nuxt.constructor.version}`)
+  const { bannerColor } = nuxt.options.cli
+  titleLines.push(`${chalk[bannerColor].bold('Nuxt.js')} ${nuxt.constructor.version}`)
 
   // Running mode
   titleLines.push(`Running in ${nuxt.options.dev ? chalk.bold.blue('development') : chalk.bold.green('production')} mode (${chalk.bold(nuxt.options.mode)})`)
diff --git a/packages/cli/test/unit/utils-minimalcli.test.js b/packages/cli/test/unit/utils-minimalcli.test.js
index 3b9aa983d2..42427da11e 100644
--- a/packages/cli/test/unit/utils-minimalcli.test.js
+++ b/packages/cli/test/unit/utils-minimalcli.test.js
@@ -17,7 +17,9 @@ describe('cli/utils', () => {
 
     showBanner({
       options: {
-        cli: {}
+        cli: {
+          bannerColor: 'green'
+        }
       },
       server: {
         listeners
diff --git a/packages/cli/test/unit/utils.test.js b/packages/cli/test/unit/utils.test.js
index cf3537eb1c..5ce6e33fee 100644
--- a/packages/cli/test/unit/utils.test.js
+++ b/packages/cli/test/unit/utils.test.js
@@ -129,6 +129,7 @@ describe('cli/utils', () => {
     jest.spyOn(fmt, 'successBox').mockImplementation(successBox)
 
     const badgeMessages = [ 'badgeMessage' ]
+    const bannerColor = 'green'
     const listeners = [
       { url: 'first' },
       { url: 'second' }
@@ -137,7 +138,8 @@ describe('cli/utils', () => {
     showBanner({
       options: {
         cli: {
-          badgeMessages
+          badgeMessages,
+          bannerColor
         }
       },
       server: {
@@ -163,7 +165,8 @@ describe('cli/utils', () => {
     showBanner({
       options: {
         cli: {
-          badgeMessages: []
+          badgeMessages: [],
+          bannerColor: 'green'
         }
       },
       server: {
diff --git a/packages/config/src/config/cli.js b/packages/config/src/config/cli.js
index 98a69fce50..88f6404b24 100644
--- a/packages/config/src/config/cli.js
+++ b/packages/config/src/config/cli.js
@@ -1,3 +1,4 @@
 export default () => ({
-  badgeMessages: []
+  badgeMessages: [],
+  bannerColor: 'green'
 })
diff --git a/packages/config/test/__snapshots__/options.test.js.snap b/packages/config/test/__snapshots__/options.test.js.snap
index e8798e12d7..6d2c98cd33 100644
--- a/packages/config/test/__snapshots__/options.test.js.snap
+++ b/packages/config/test/__snapshots__/options.test.js.snap
@@ -149,6 +149,7 @@ Object {
   "buildModules": Array [],
   "cli": Object {
     "badgeMessages": Array [],
+    "bannerColor": "green",
   },
   "css": Array [],
   "debug": false,
diff --git a/packages/config/test/config/__snapshots__/index.test.js.snap b/packages/config/test/config/__snapshots__/index.test.js.snap
index 88799244b7..cb580ea01e 100644
--- a/packages/config/test/config/__snapshots__/index.test.js.snap
+++ b/packages/config/test/config/__snapshots__/index.test.js.snap
@@ -129,6 +129,7 @@ Object {
   "buildModules": Array [],
   "cli": Object {
     "badgeMessages": Array [],
+    "bannerColor": "green",
   },
   "css": Array [],
   "debug": undefined,
@@ -480,6 +481,7 @@ Object {
   "buildModules": Array [],
   "cli": Object {
     "badgeMessages": Array [],
+    "bannerColor": "green",
   },
   "css": Array [],
   "debug": undefined,