diff --git a/packages/types/app/index.d.ts b/packages/types/app/index.d.ts
index ffc3b762f8..f07d7bfbc7 100644
--- a/packages/types/app/index.d.ts
+++ b/packages/types/app/index.d.ts
@@ -61,6 +61,7 @@ export interface Context {
     redirected: boolean
     next: NextFunction
     beforeRenderFns: Array<() => any>
+    fetchCounters: Record<string, number>
     nuxt: {
       layout: string
       data: Array<Record<string, any>>
diff --git a/packages/types/app/vue.d.ts b/packages/types/app/vue.d.ts
index f91bcc25a8..41b4497df4 100644
--- a/packages/types/app/vue.d.ts
+++ b/packages/types/app/vue.d.ts
@@ -12,6 +12,7 @@ declare module 'vue/types/options' {
   interface ComponentOptions<V extends Vue> {
     asyncData?(ctx: Context): Promise<object | void> | object | void
     fetch?(ctx: Context): Promise<void> | void
+    fetchKey?: string | ((getKey: (id: string) => number) => string)
     fetchDelay?: number
     fetchOnServer?: boolean | (() => boolean)
     head?: MetaInfo | (() => MetaInfo)
diff --git a/packages/vue-app/template/App.js b/packages/vue-app/template/App.js
index c8f7c95b02..81ea927710 100644
--- a/packages/vue-app/template/App.js
+++ b/packages/vue-app/template/App.js
@@ -317,7 +317,7 @@ export default {
     <% } %>
     setPagePayload(payload) {
       this._pagePayload = payload
-      this._payloadFetchIndex = 0
+      this._fetchCounters = {}
     },
     async fetchPayload(route) {
       <% if (nuxtOptions.generate.manifest) { %>
diff --git a/packages/vue-app/template/mixins/fetch.client.js b/packages/vue-app/template/mixins/fetch.client.js
index 16f7f0f13e..ea8ed615b8 100644
--- a/packages/vue-app/template/mixins/fetch.client.js
+++ b/packages/vue-app/template/mixins/fetch.client.js
@@ -1,5 +1,5 @@
 import Vue from 'vue'
-import { hasFetch, normalizeError, addLifecycleHook } from '../utils'
+import { hasFetch, normalizeError, addLifecycleHook, createGetCounter } from '../utils'
 
 const isSsrHydration = (vm) => vm.$vnode && vm.$vnode.elm && vm.$vnode.elm.dataset && vm.$vnode.elm.dataset.fetchKey
 const nuxtState = window.<%= globals.context %>
@@ -38,7 +38,7 @@ function created() {
 
   // Hydrate component
   this._hydrated = true
-  this._fetchKey = +this.$vnode.elm.dataset.fetchKey
+  this._fetchKey = this.$vnode.elm.dataset.fetchKey
   const data = nuxtState.fetch[this._fetchKey]
 
   // If fetch error
@@ -64,7 +64,17 @@ function createdFullStatic() {
     return
   }
   this._hydrated = true
-  this._fetchKey = this.<%= globals.nuxt %>._payloadFetchIndex++
+
+  const defaultKey = this.$options._scopeId || this.$options.name || ''
+  const getCounter = createGetCounter(this.<%= globals.nuxt %>._fetchCounters, defaultKey)
+
+  if (typeof this.$options.fetchKey === 'function') {
+    this._fetchKey = this.$options.fetchKey.call(this, getCounter)
+  } else {
+    const key = 'string' === typeof this.$options.fetchKey ? this.$options.fetchKey : defaultKey
+    this._fetchKey = key + ':' + getCounter(key)
+  }
+
   const data = this.<%= globals.nuxt %>._pagePayload.fetch[this._fetchKey]
 
   // If fetch error
diff --git a/packages/vue-app/template/mixins/fetch.server.js b/packages/vue-app/template/mixins/fetch.server.js
index 9257031520..68929625d7 100644
--- a/packages/vue-app/template/mixins/fetch.server.js
+++ b/packages/vue-app/template/mixins/fetch.server.js
@@ -1,5 +1,5 @@
 import Vue from 'vue'
-import { hasFetch, normalizeError, addLifecycleHook, purifyData } from '../utils'
+import { hasFetch, normalizeError, addLifecycleHook, purifyData, createGetCounter } from '../utils'
 
 async function serverPrefetch() {
   if (!this._fetchOnServer) {
@@ -19,14 +19,20 @@ async function serverPrefetch() {
 
 
   // Define an ssrKey for hydration
-  this._fetchKey = this.$ssrContext.nuxt.fetch.length
+  this._fetchKey = this._fetchKey || this.$ssrContext.fetchCounters['']++
 
   // Add data-fetch-key on parent element of Component
   const attrs = this.$vnode.data.attrs = this.$vnode.data.attrs || {}
   attrs['data-fetch-key'] = this._fetchKey
 
   // Add to ssrContext for window.__NUXT__.fetch
-  this.$ssrContext.nuxt.fetch.push(this.$fetchState.error ? { _error: this.$fetchState.error } : purifyData(this._data))
+  <% if (debug) { %>
+  if (this.$ssrContext.nuxt.fetch[this._fetchKey] !== undefined) {
+    console.warn(`Duplicate fetch key detected (${this._fetchKey}). This may lead to unexpected results.`)
+  }
+  <% } %>
+  this.$ssrContext.nuxt.fetch[this._fetchKey] =
+    this.$fetchState.error ? { _error: this.$fetchState.error } : purifyData(this._data)
 }
 
 export default {
@@ -41,6 +47,16 @@ export default {
       this._fetchOnServer = this.$options.fetchOnServer !== false
     }
 
+    const defaultKey = this.$options._scopeId || this.$options.name || ''
+    const getCounter = createGetCounter(this.$ssrContext.fetchCounters, defaultKey)
+
+    if (typeof this.$options.fetchKey === 'function') {
+      this._fetchKey = this.$options.fetchKey.call(this, getCounter)
+    } else {
+      const key = 'string' === typeof this.$options.fetchKey ? this.$options.fetchKey : defaultKey
+      this._fetchKey = key + getCounter(key)
+    }
+
     // Added for remove vue undefined warning while ssr
     this.$fetch = () => {} // issue #8043
     Vue.util.defineReactive(this, '$fetchState', {
diff --git a/packages/vue-app/template/server.js b/packages/vue-app/template/server.js
index 0b4fb62b29..2456301cf9 100644
--- a/packages/vue-app/template/server.js
+++ b/packages/vue-app/template/server.js
@@ -73,7 +73,11 @@ export default async (ssrContext) => {
   // Used for beforeNuxtRender({ Components, nuxtState })
   ssrContext.beforeRenderFns = []
   // Nuxt object (window.{{globals.context}}, defaults to window.__NUXT__)
-  ssrContext.nuxt = { <% if (features.layouts) { %>layout: 'default', <% } %>data: [], <% if (features.fetch) { %>fetch: [], <% } %>error: null<%= (store ? ', state: null' : '') %>, serverRendered: true, routePath: '' }
+  ssrContext.nuxt = { <% if (features.layouts) { %>layout: 'default', <% } %>data: [], <% if (features.fetch) { %>fetch: {}, <% } %>error: null<%= (store ? ', state: null' : '') %>, serverRendered: true, routePath: '' }
+  <% if (features.fetch) { %>
+    ssrContext.fetchCounters = {}
+  <% } %>
+
   // Remove query from url is static target
   if (process.static && ssrContext.url) {
     ssrContext.url = ssrContext.url.split('?')[0]
diff --git a/packages/vue-app/template/utils.js b/packages/vue-app/template/utils.js
index 6435b7297f..b4cda63c57 100644
--- a/packages/vue-app/template/utils.js
+++ b/packages/vue-app/template/utils.js
@@ -10,6 +10,15 @@ if (process.client) {
   }
 }
 
+export function createGetCounter (counterObject, defaultKey = '') {
+  return function getCounter (id = defaultKey) {
+    if (counterObject[id] === undefined) {
+      counterObject[id] = 0
+    }
+    return counterObject[id]++
+  }
+}
+
 export function empty () {}
 
 export function globalHandleError (error) {
diff --git a/test/dev/basic.generate.test.js b/test/dev/basic.generate.test.js
index 8440789b62..a7086c72c5 100644
--- a/test/dev/basic.generate.test.js
+++ b/test/dev/basic.generate.test.js
@@ -24,6 +24,9 @@ describe('basic generate', () => {
       generate: {
         static: false,
         dir: '.nuxt-generate'
+      },
+      publicRuntimeConfig: {
+        generated: true
       }
     })
     const nuxt = new Nuxt(config)
@@ -142,6 +145,13 @@ describe('basic generate', () => {
     expect(html).toContain('<p>Nuxt</p>')
   })
 
+  test('/fetch', async () => {
+    const window = await generator.nuxt.server.renderAndGetWindow(url('/fetch'))
+    const html = window.document.body.innerHTML
+    expect(html).toContain('<code>true</code>')
+    expect(window.__NUXT__.fetch.custom100.fetched).toBe(true)
+  })
+
   test('/тест雨 (test non ascii route)', async () => {
     const window = await generator.nuxt.server.renderAndGetWindow(url('/тест雨'))
     const html = window.document.body.innerHTML
diff --git a/test/e2e/fetch.browser.test.js b/test/e2e/fetch.browser.test.js
index a3e10af286..dbd4830fe5 100644
--- a/test/e2e/fetch.browser.test.js
+++ b/test/e2e/fetch.browser.test.js
@@ -76,6 +76,59 @@ describe('basic browser', () => {
     expect(await page.$text('pre')).toContain('kevinmarrec')
   })
 
+  test('/nested', async () => {
+    await page.nuxt.navigate('/nested')
+    const fetchKeys = await page.evaluate(() => Object.keys(window.__NUXT__.fetch))
+    expect(fetchKeys).toEqual([
+      '0',
+      'DefaultLayout0'
+    ])
+    expect(await page.$text('div')).toContain('foo-bar-baz')
+    expect(await page.$text('div')).toContain('fizz-buzz')
+    expect(await page.$text('button')).toContain('fetch')
+  })
+
+  test('/nested/child', async () => {
+    await page.nuxt.navigate('/nested/child')
+    await page.waitForSelector('pre')
+    expect(await page.$text('pre')).toContain('Atinux')
+    const fetchKeys = await page.evaluate(() => Object.keys(window.__NUXT__.fetch))
+    expect(fetchKeys).toEqual([
+      '0',
+      'DefaultLayout0'
+    ])
+    expect(await page.$text('div')).toContain('foo-bar-baz')
+    expect(await page.$text('div')).toContain('fizz-buzz')
+  })
+
+  test('ssr: /nested', async () => {
+    page = await browser.page(url('/nested'))
+    expect(await page.$text('div')).toContain('foo-bar-baz')
+    expect(await page.$text('div')).toContain('fizz-buzz')
+    const fetchKeys = await page.evaluate(() => Object.keys(window.__NUXT__.fetch))
+    expect(fetchKeys).toEqual([
+      '0',
+      'DefaultLayout0',
+      'ie0'
+    ])
+    expect(await page.$text('button')).toContain('has fetch')
+  })
+
+  test('ssr: /nested/child', async () => {
+    page = await browser.page(url('/nested/child'))
+    expect(await page.$text('pre')).toContain('Atinux')
+    const fetchKeys = await page.evaluate(() => Object.keys(window.__NUXT__.fetch))
+    expect(fetchKeys).toEqual([
+      '0',
+      'DefaultLayout0',
+      'team0'
+    ])
+    const team = await page.evaluate(() => window.__NUXT__.fetch.team0.team)
+    expect(team.includes('Atinux'))
+    expect(await page.$text('div')).toContain('foo-bar-baz')
+    expect(await page.$text('div')).toContain('fizz-buzz')
+  })
+
   test('ssr: /fetch-root', async () => {
     const page = await browser.page(url('/fetch-root'))
     expect(await page.$text('button')).toContain('has fetch')
@@ -132,7 +185,7 @@ describe('basic browser', () => {
     // Fragments
     const { data, fetch } = await page.evaluate(() => window.__NUXT__)
     expect(data.length).toBe(1)
-    expect(fetch.length).toBe(1)
+    expect(Object.keys(fetch).length).toBe(2)
 
     // asyncData mutations
     expect(data[0]).toMatchObject({ async: 'data', async2: 'data2' })
diff --git a/test/fixtures/basic/pages/fetch.vue b/test/fixtures/basic/pages/fetch.vue
index 8b35719db4..8a07957716 100644
--- a/test/fixtures/basic/pages/fetch.vue
+++ b/test/fixtures/basic/pages/fetch.vue
@@ -7,6 +7,7 @@
     <button @click="reload">
       Reload
     </button>
+    <code>{{ fetched }}</code>
   </div>
 </template>
 
@@ -18,10 +19,25 @@ const getData = () => fetch(`${baseURL}/test`)
   .then(r => r + ` (From ${name})`)
 
 export default {
-  async asyncData () {
+  async asyncData ({ $config }) {
+    if ($config.generated) { return }
+
     const data = await getData()
     return { data }
   },
+  data: () => ({
+    num: 10,
+    fetched: false
+  }),
+  async fetch () {
+    await new Promise((resolve) => {
+      this.fetched = true
+      resolve()
+    })
+  },
+  fetchKey (getCounter) {
+    return 'custom' + this.num + getCounter('custom')
+  },
   methods: {
     async update () {
       this.data = await getData()
diff --git a/test/fixtures/fetch/components/Team.vue b/test/fixtures/fetch/components/Team.vue
index 4a6f155b04..1c8257f2b1 100644
--- a/test/fixtures/fetch/components/Team.vue
+++ b/test/fixtures/fetch/components/Team.vue
@@ -12,6 +12,7 @@
 
 <script>
 export default {
+  fetchKey: 'team',
   data () {
     return {
       team: []
diff --git a/test/fixtures/fetch/layouts/default.vue b/test/fixtures/fetch/layouts/default.vue
index 7875882d1b..3c00f3de4c 100644
--- a/test/fixtures/fetch/layouts/default.vue
+++ b/test/fixtures/fetch/layouts/default.vue
@@ -51,7 +51,30 @@
           Deprecated fetch
         </n-link>
       </li>
+      <li>
+        <n-link to="/nested/item">
+          Nested fetch
+        </n-link>
+      </li>
     </ul>
+    foo-bar-{{ foo }}
     <nuxt />
   </div>
 </template>
+
+<script>
+export default {
+  name: 'DefaultLayout',
+  data () {
+    return {
+      foo: 'bar'
+    }
+  },
+  async fetch () {
+    await new Promise((resolve) => {
+      this.foo = 'baz'
+      resolve()
+    })
+  }
+}
+</script>
diff --git a/test/fixtures/fetch/pages/nested.vue b/test/fixtures/fetch/pages/nested.vue
new file mode 100644
index 0000000000..0582372601
--- /dev/null
+++ b/test/fixtures/fetch/pages/nested.vue
@@ -0,0 +1,22 @@
+<template>
+  <div>
+    fizz-{{ foo }}
+    <NuxtChild />
+  </div>
+</template>
+
+<script>
+export default {
+  data () {
+    return {
+      foo: 'bar'
+    }
+  },
+  async fetch () {
+    await new Promise((resolve) => {
+      this.foo = 'buzz'
+      resolve()
+    })
+  }
+}
+</script>
diff --git a/test/fixtures/fetch/pages/nested/_slug.vue b/test/fixtures/fetch/pages/nested/_slug.vue
new file mode 100644
index 0000000000..9a3b4484dd
--- /dev/null
+++ b/test/fixtures/fetch/pages/nested/_slug.vue
@@ -0,0 +1,13 @@
+<template>
+  <team />
+</template>
+
+<script>
+import Team from '@/components/Team.vue'
+
+export default {
+  components: {
+    Team
+  }
+}
+</script>
diff --git a/test/fixtures/fetch/pages/nested/index.vue b/test/fixtures/fetch/pages/nested/index.vue
new file mode 100644
index 0000000000..172f7f5db6
--- /dev/null
+++ b/test/fixtures/fetch/pages/nested/index.vue
@@ -0,0 +1,26 @@
+<template>
+  <div>
+    <button @click="$fetch">
+      fetch {{ foo }}
+    </button>
+    <NuxtChild />
+  </div>
+</template>
+
+<script>
+export default {
+  fetchKey (getCounter) {
+    return 'ie' + getCounter('ie')
+  },
+  data () {
+    return {
+      foo: null
+    }
+  },
+  async fetch () {
+    await new Promise(resolve => setTimeout(resolve, 100))
+
+    this.foo = this.$fetch ? 'has fetch' : 'hasn\'t fetch'
+  }
+}
+</script>