diff --git a/packages/generator/src/generator.js b/packages/generator/src/generator.js
index 1341859b0b..6f2b3ab710 100644
--- a/packages/generator/src/generator.js
+++ b/packages/generator/src/generator.js
@@ -2,6 +2,7 @@ import path from 'path'
 import chalk from 'chalk'
 import consola from 'consola'
 import fsExtra from 'fs-extra'
+import defu from 'defu'
 import htmlMinifier from 'html-minifier'
 import { parse } from 'node-html-parser'
 
@@ -23,6 +24,12 @@ export default class Generator {
       isUrl(this.options.build.publicPath) ? '' : this.options.build.publicPath
     )
     this.generatedRoutes = new Set()
+
+    // Shared payload
+    this._payload = null
+    this.setPayload = (payload) => {
+      this._payload = defu(payload, this._payload)
+    }
   }
 
   async generate ({ build = true, init = true } = {}) {
@@ -47,6 +54,7 @@ export default class Generator {
 
     // Done hook
     await this.nuxt.callHook('generate:done', this, errors)
+    await this.nuxt.callHook('export:done', this, { errors })
 
     return { errors }
   }
@@ -57,6 +65,7 @@ export default class Generator {
 
     // Call before hook
     await this.nuxt.callHook('generate:before', this, this.options.generate)
+    await this.nuxt.callHook('export:before', this)
 
     if (build) {
       // Add flag to set process.static
@@ -115,6 +124,7 @@ export default class Generator {
 
     // extendRoutes hook
     await this.nuxt.callHook('generate:extendRoutes', routes)
+    await this.nuxt.callHook('export:extendRoutes', { routes })
 
     return routes
   }
@@ -223,6 +233,7 @@ export default class Generator {
 
     consola.info(`Generating output directory: ${path.basename(this.distPath)}/`)
     await this.nuxt.callHook('generate:distRemoved', this)
+    await this.nuxt.callHook('export:distCopied', this)
 
     // Copy static and built files
     if (await fsExtra.exists(this.staticRoutes)) {
@@ -241,6 +252,7 @@ export default class Generator {
     fsExtra.writeFile(nojekyllPath, '')
 
     await this.nuxt.callHook('generate:distCopied', this)
+    await this.nuxt.callHook('export:distCopied', this)
   }
 
   decorateWithPayloads (routes, generateRoutes) {
@@ -265,6 +277,18 @@ export default class Generator {
     let html
     const pageErrors = []
 
+    const setPayload = (_payload) => {
+      payload = defu(_payload, payload)
+    }
+
+    // Apply shared payload
+    if (this._payload) {
+      payload = defu(payload, this._payload)
+    }
+
+    await this.nuxt.callHook('generate:route', { route, setPayload })
+    await this.nuxt.callHook('export:route', { route, setPayload })
+
     try {
       const renderContext = {
         payload,
@@ -301,10 +325,8 @@ export default class Generator {
       pageErrors.push({ type: 'unhandled', route, error: err })
       errors.push(...pageErrors)
 
-      await this.nuxt.callHook('generate:routeFailed', {
-        route,
-        errors: pageErrors
-      })
+      await this.nuxt.callHook('generate:routeFailed', { route, errors: pageErrors })
+      await this.nuxt.callHook('export:routeFailed', { route, errors: pageErrors })
       consola.error(this._formatErrors(pageErrors))
 
       return false
@@ -332,6 +354,7 @@ export default class Generator {
     // Call hook to let user update the path & html
     const page = { route, path: fileName, html }
     await this.nuxt.callHook('generate:page', page)
+    await this.nuxt.callHook('export:page', { page })
 
     page.path = path.join(this.distPath, page.path)
 
@@ -339,11 +362,8 @@ export default class Generator {
     await fsExtra.mkdirp(path.dirname(page.path))
     await fsExtra.writeFile(page.path, page.html, 'utf8')
 
-    await this.nuxt.callHook('generate:routeCreated', {
-      route,
-      path: page.path,
-      errors: pageErrors
-    })
+    await this.nuxt.callHook('generate:routeCreated', { route, path: page.path, errors: pageErrors })
+    await this.nuxt.callHook('export:routeCreated', { route, path: page.path, errors: pageErrors })
 
     if (pageErrors.length) {
       consola.error('Error generating ' + route)
diff --git a/packages/generator/test/__utils__/index.js b/packages/generator/test/__utils__/index.js
index 8d573aa5fa..69d003f0a0 100644
--- a/packages/generator/test/__utils__/index.js
+++ b/packages/generator/test/__utils__/index.js
@@ -14,3 +14,7 @@ export const createNuxt = () => ({
     render: {}
   }
 })
+
+export function hookCalls (nuxt, name) {
+  return nuxt.callHook.mock.calls.filter(c => c[0] === name).map(c => c.splice(1))
+}
diff --git a/packages/generator/test/generator.gen.test.js b/packages/generator/test/generator.gen.test.js
index fb2752515c..951b7c86c7 100644
--- a/packages/generator/test/generator.gen.test.js
+++ b/packages/generator/test/generator.gen.test.js
@@ -57,7 +57,6 @@ describe('generator: generate routes', () => {
     expect(generator.generateRoutes).toBeCalledTimes(1)
     expect(generator.generateRoutes).toBeCalledWith(routes)
     expect(generator.afterGenerate).toBeCalledTimes(1)
-    expect(nuxt.callHook).toBeCalledTimes(1)
     expect(nuxt.callHook).toBeCalledWith('generate:done', generator, errors)
   })
 
diff --git a/packages/generator/test/generator.init.test.js b/packages/generator/test/generator.init.test.js
index 487274fd30..1cf042f9fe 100644
--- a/packages/generator/test/generator.init.test.js
+++ b/packages/generator/test/generator.init.test.js
@@ -4,7 +4,7 @@ import fsExtra from 'fs-extra'
 import { flatRoutes, isString, isUrl, promisifyRoute } from '@nuxt/utils'
 
 import Generator from '../src/generator'
-import { createNuxt } from './__utils__'
+import { createNuxt, hookCalls } from './__utils__'
 
 jest.mock('path')
 jest.mock('fs-extra')
@@ -63,8 +63,7 @@ describe('generator: initialize', () => {
     await generator.initiate()
 
     expect(nuxt.ready).toBeCalledTimes(1)
-    expect(nuxt.callHook).toBeCalledTimes(1)
-    expect(nuxt.callHook).toBeCalledWith('generate:before', generator, { dir: generator.distPath })
+    expect(hookCalls(nuxt, 'generate:before')[0]).toMatchObject([generator, { dir: generator.distPath }])
     expect(builder.forGenerate).toBeCalledTimes(1)
     expect(builder.build).toBeCalledTimes(1)
     expect(generator.initDist).toBeCalledTimes(1)
@@ -82,8 +81,7 @@ describe('generator: initialize', () => {
     await generator.initiate({ build: false, init: false })
 
     expect(nuxt.ready).toBeCalledTimes(1)
-    expect(nuxt.callHook).toBeCalledTimes(1)
-    expect(nuxt.callHook).toBeCalledWith('generate:before', generator, { dir: generator.distPath })
+    expect(hookCalls(nuxt, 'generate:before')[0]).toMatchObject([generator, { dir: generator.distPath }])
     expect(builder.forGenerate).not.toBeCalled()
     expect(builder.build).not.toBeCalled()
     expect(generator.initDist).not.toBeCalled()
@@ -117,8 +115,7 @@ describe('generator: initialize', () => {
     expect(flatRoutes).toBeCalledWith(['/index', '/about', '/test'])
     expect(generator.decorateWithPayloads).toBeCalledTimes(1)
     expect(generator.decorateWithPayloads).toBeCalledWith(['/index', '/about'], ['/foo', '/foo/bar'])
-    expect(nuxt.callHook).toBeCalledTimes(1)
-    expect(nuxt.callHook).toBeCalledWith('generate:extendRoutes', 'decoratedRoutes')
+    expect(hookCalls(nuxt, 'generate:extendRoutes')[0][0]).toBe('decoratedRoutes')
     expect(routes).toEqual('decoratedRoutes')
   })
 
@@ -147,8 +144,7 @@ describe('generator: initialize', () => {
     expect(flatRoutes).not.toBeCalled()
     expect(generator.decorateWithPayloads).toBeCalledTimes(1)
     expect(generator.decorateWithPayloads).toBeCalledWith(['/'], [])
-    expect(nuxt.callHook).toBeCalledTimes(1)
-    expect(nuxt.callHook).toBeCalledWith('generate:extendRoutes', 'decoratedRoutes')
+    expect(hookCalls(nuxt, 'generate:extendRoutes')[0][0]).toBe('decoratedRoutes')
     expect(routes).toEqual('decoratedRoutes')
 
     promisifyRoute.mockReset()
@@ -184,8 +180,7 @@ describe('generator: initialize', () => {
 
     expect(fsExtra.emptyDir).toBeCalledTimes(1)
     expect(fsExtra.emptyDir).toBeCalledWith(generator.distPath)
-    expect(nuxt.callHook).toBeCalledTimes(2)
-    expect(nuxt.callHook).nthCalledWith(1, 'generate:distRemoved', generator)
+    expect(hookCalls(nuxt, 'generate:distRemoved')[0][0]).toMatchObject(generator)
     expect(fsExtra.exists).toBeCalledTimes(1)
     expect(fsExtra.exists).toBeCalledWith(generator.staticRoutes)
     expect(fsExtra.copy).toBeCalledTimes(1)
@@ -194,7 +189,7 @@ describe('generator: initialize', () => {
     expect(path.resolve).toBeCalledWith(generator.distPath, '.nojekyll')
     expect(fsExtra.writeFile).toBeCalledTimes(1)
     expect(fsExtra.writeFile).toBeCalledWith(`resolve(${generator.distPath}, .nojekyll)`, '')
-    expect(nuxt.callHook).nthCalledWith(2, 'generate:distCopied', generator)
+    expect(hookCalls(nuxt, 'generate:distCopied')[0][0]).toMatchObject(generator)
   })
 
   test('should copy static routes if path exists', async () => {
diff --git a/packages/generator/test/generator.route.test.js b/packages/generator/test/generator.route.test.js
index cfbd023bcf..62f84083d5 100644
--- a/packages/generator/test/generator.route.test.js
+++ b/packages/generator/test/generator.route.test.js
@@ -4,7 +4,7 @@ import fsExtra from 'fs-extra'
 import htmlMinifier from 'html-minifier'
 
 import Generator from '../src/generator'
-import { createNuxt } from './__utils__'
+import { createNuxt, hookCalls } from './__utils__'
 
 jest.mock('path')
 jest.mock('fs-extra')
@@ -47,17 +47,19 @@ describe('generator: generate route', () => {
     expect(path.join).toBeCalledTimes(2)
     expect(path.join).nthCalledWith(1, '[sep]', '/foo.html')
     expect(path.join).nthCalledWith(2, generator.distPath, 'join([sep], /foo.html)')
-    expect(nuxt.callHook).toBeCalledTimes(2)
-    expect(nuxt.callHook).nthCalledWith(1, 'generate:page', {
+
+    expect(hookCalls(nuxt, 'generate:page')[0][0]).toMatchObject({
       route,
       html: 'rendered html',
       path: `join(${generator.distPath}, join([sep], /foo.html))`
     })
-    expect(nuxt.callHook).nthCalledWith(2, 'generate:routeCreated', {
+
+    expect(hookCalls(nuxt, 'generate:routeCreated')[0][0]).toMatchObject({
       route,
       errors: [],
       path: `join(${generator.distPath}, join([sep], /foo.html))`
     })
+
     expect(fsExtra.mkdirp).toBeCalledTimes(1)
     expect(fsExtra.mkdirp).toBeCalledWith(`dirname(join(${generator.distPath}, join([sep], /foo.html)))`)
     expect(fsExtra.writeFile).toBeCalledTimes(1)
@@ -82,7 +84,6 @@ describe('generator: generate route', () => {
 
     expect(nuxt.server.renderRoute).toBeCalledTimes(1)
     expect(nuxt.server.renderRoute).toBeCalledWith('/foo', { payload })
-    expect(nuxt.callHook).toBeCalledTimes(1)
     expect(nuxt.callHook).toBeCalledWith('generate:routeFailed', {
       route,
       errors: [{ type: 'unhandled', route, error }]
diff --git a/test/fixtures/full-static/nuxt.config.js b/test/fixtures/full-static/nuxt.config.js
index 325cfa7fab..985a66b63e 100644
--- a/test/fixtures/full-static/nuxt.config.js
+++ b/test/fixtures/full-static/nuxt.config.js
@@ -1,3 +1,18 @@
 export default {
-  target: 'static'
+  target: 'static',
+  export: {
+    payload: {
+      config: true
+    }
+  },
+  hooks: {
+    export: {
+      before ({ setPayload }) {
+        setPayload({ shared: true })
+      },
+      route ({ route, setPayload }) {
+        setPayload({ myRoute: route })
+      }
+    }
+  }
 }
diff --git a/test/fixtures/full-static/pages/payload.vue b/test/fixtures/full-static/pages/payload.vue
new file mode 100644
index 0000000000..4243a3f509
--- /dev/null
+++ b/test/fixtures/full-static/pages/payload.vue
@@ -0,0 +1,13 @@
+<template>
+  <div v-text="JSON.stringify(payload)" />
+</template>
+
+<script>
+export default {
+  asyncData ({ payload }) {
+    return {
+      payload
+    }
+  }
+}
+</script>